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How To Reply To Constructive Opinions [Tips + Templates]

How to Respond to Positive Reviews [Guide + Templates]

It’s straightforward to suppose that optimistic buyer opinions converse for themselves. 

However you possibly can leverage these social wins to skyrocket your buyer engagement, model loyalty, and on-line status even additional by responding to them.

In line with the newest customer support statistics, 9 out of 10 customers are prone to assist a enterprise that responds to all opinions — each optimistic and adverse.

So on this information, we’ll discover how to answer optimistic opinions and less-than-glowing buyer suggestions. Our ideas, greatest practices, and easy-to-use templates will enable you craft the proper responses very quickly!

Why Responding To Constructive Opinions Issues

Constructive opinions amplify a way of neighborhood and buyer loyalty round your model. There are some sensible the reason why you need to reply to all opinions, particularly optimistic on-line opinions.

Buyer opinions with responses improve trustworthiness and model status

The analyst agency Deloitte discovered that over 60% of customers consider buyer opinions are probably the most trusted supply of data on services and products1. That’s why 81% of potential prospects go to evaluate websites and test scores earlier than making a buying choice.

Detailed opinions with genuine replies showcase your model’s character and credibility. In addition they go away a stellar impression on new prospects.

Constructive opinions comprise useful product/service suggestions.

Replying to them exhibits that you simply recognize your patrons and care about offering a wonderful buyer expertise. These private connections empower your model to spice up buyer retention and internet promoter scores. 

Imperfect opinions are optimistic opinions. A 4-star evaluate or 3-star score may assist persuade potential prospects of a balanced view of the professionals and cons. (Why? Not all ‘cons’ are seen the identical approach by new prospects.)

Overview websites are the proper venue to show your dedication to buyer satisfaction, which naturally helps construct your model status.

6 Varieties of Constructive Opinions

On-line opinions match into these six classes. Understanding every kind will enable you reply to them extra successfully. Click on on the kind of evaluate to leap to the response templates.

Sort of Overview Description
Product Opinions These opinions spotlight the precise services or products the shopper obtained and the way it met or exceeded their expectations.
Buyer Service Opinions These opinions deal with the customer support expertise and the way the enterprise went above and past to deal with the shopper’s wants and considerations. They normally tackle an worker by title.
Buyer Expertise Opinions These opinions present an total optimistic expertise for the shopper, such because the ambiance, cleanliness, and environment of the enterprise. Opinions for on-line companies usually point out an intuitive app, cell web site, or on-line procuring expertise.
Worth & Pricing Opinions These opinions emphasize the worth for cash the shopper obtained, comparable to high-quality merchandise/companies at an affordable worth or with a coupon.
Transport & Supply Opinions These opinions are particular to e-commerce companies and deal with the well timed and environment friendly supply of services or products.
Group Impression Opinions These opinions specific gratitude towards the corporate’s efforts, comparable to charitable contributions, neighborhood involvement, or environmental initiatives.

In 2022, a research from Birdeye cited that prospects posted 23% extra opinions on Google 12 months over 12 months, the most important improve from any earlier 12 months3. So let’s equip your model with the most effective optimistic evaluate response examples in 2023.

24 Templates for Replying To Constructive Opinions

Customer Satisfaction

How must you reply to an excellent evaluate? You may’t simply reply with “Thanks,” because it’ll come throughout as insincere and impersonal.

We’ve bought you lined. Listed here are two dozen optimistic evaluate response templates to make use of when your small business receives its subsequent superb evaluate or testimonial.

Product Opinions

  • “Thanks for taking the time to share your optimistic expertise with our [product/service], [customer name]. [Company name] is thrilled to listen to that it exceeded your expectations and appreciates your small business! We hope to maintain impressing you!”
  • “Hello [customer name!] We’re so glad that our [product/service] met your wants. Thanks on your variety phrases and continued assist of the [brand] staff!”
  • “Wow, we couldn’t be happier to see that our [product/service] carried out past your expectations, [reviewer’s name]. Thanks on your glowing evaluate! [Brand] strives to maintain you smiling!”
  • “Listening to that our [product/service] delivered on its guarantees for you is music to our ears, [name]. Thanks for selecting [brand] and sharing your optimistic expertise with us!”

Buyer Service Opinions

  • “[Name], thanks for taking the time to acknowledge [employee] for his or her distinctive customer support. The entire [brand] staff is grinning from ear to ear at your evaluate. We’ll remember to go alongside your compliments!“
  • “We’re delighted to listen to that [employee] went above and past to deal with your considerations, [reviewer’s name]. Thanks for selecting [brand] and for sharing your optimistic expertise with our (now blushing) staff!”
  • “Thanks on your 5-star evaluate of our customer support crew, [name]! We’re overjoyed that we have been in a position to tackle your wants and offer you the stellar expertise you deserve. [Brand] appreciates your optimistic suggestions!”
  • “[Reviewer’s name], your variety phrases actually made our day! We’re so happy that [employee] delivered the impeccable service we attempt for. Thanks on your variety phrases and for selecting [brand]!”

Buyer Expertise Opinions

  • “We’re so grateful on your optimistic suggestions on Yelp, [name]! It means the world to us that you simply appreciated the [attention to detail/friendliness/helpfulness] of our staff. [Business name] takes satisfaction in going above and past to make sure our prospects all the time have an unforgettable expertise.”
  • “Wow, thanks for the 5-star score and evaluate, [name]! We’re elated to listen to that you simply discovered our [app/website/online store] intuitive and straightforward to make use of. The [brand] staff works onerous to ensure our on-line presence is as user-friendly as potential.”
  • “[Name], thanks for leaving such a terrific evaluate of our native enterprise! Our staff is dedicated to offering the very best buyer expertise for the folks of [local SEO term, such as city or state]. We’re thrilled to see that mirrored in your Google evaluate. [Brand] appreciates your continued assist!”
  • “It’s all the time a pleasure to listen to that we’ve exceeded our prospects’ expectations for [cleanliness/ambiance/overall experience], [name]. [Brand] is glad to see our onerous work acknowledged and overjoyed to maintain serving comfortable prospects such as you! You make all of it price it!”

Worth & Pricing Associated Opinions

  • “Thanks on your 4-star evaluate, [name]! We all know you’ve a selection in the case of [products/service], and we’re dedicated to offering distinctive worth to maintain your small business. [Brand] is grateful on your assist!”
  • “[Name], thanks on your superb evaluate! We work onerous to maintain our costs aggressive, so we’re delighted to listen to how a lot worth you present in our high-quality [product/service]! [Brand] hopes to have the chance to serve you once more quickly!“
  • “Thanks for selecting [brand], [name]! Your superior evaluate means a lot to us, and we’re thrilled to listen to that you simply actually dig our [product/service]. We promise to proceed delivering the products at an affordable worth!“
  • “[Customer name], thanks on your detailed evaluate! We’re so glad you have been in a position to make the most of our new buyer coupon code from LinkedIn! When you share your evaluate on social media and tag our model, we’ll ship you a code for 10% off your subsequent go to!“

Transport & Supply Opinions

  • “Yay, we nailed it! Our staff works onerous to ship your [products] as quick as potential, and we’re delighted to listen to that we hit the mark. Thanks, [name], for sharing your glorious expertise with [brand]! We hope to impress you with our transport velocity once more quickly!“
  • “Your glowing evaluate simply made our day, [name]! We’re over the moon to see that you simply had a terrific transport expertise and that every part arrived rapidly and in good situation. Thanks for supporting [brand]!“
  • “We’re all about speedy deliveries and comfortable prospects, so we’re thrilled to see that mirrored in your evaluate, [name]. Thanks for letting us know we’re heading in the right direction! We’ll give the [brand] transport staff a excessive 5 for you!“
  • “Woohoo, [name]! We wish to say “quick and improbable” in the case of transport, so we’re doing cartwheels realizing our staff delivered your bundle promptly and effectively. Thanks for selecting [brand], and we hope to wow you once more quickly!“

Group Impression Opinions

  • “This evaluate simply made our week, [customer name]! We’re enthusiastic about making a optimistic affect, and [brand] is so grateful to have prospects such as you who share that very same imaginative and prescient. Thanks on your assist, and we hope to maintain altering the world collectively!“
  • “Thanks for the heartwarming evaluate, [name]! Your appreciation for our environmental initiatives means rather a lot to us. We all know all of us have a job to play in defending the planet, and [brand] is dedicated to doing our half. Collectively, we are able to make the world a greater place!“
  • “[Brand] is proud to assist the causes that matter most to our prospects and neighborhood. [Name], thanks a lot for recognizing our efforts to make a significant affect and supporting us alongside the way in which!“
  • “As a neighborhood enterprise, [brand] is honored to offer again to the neighborhood that has given us a lot, [name]. We consider that generosity and compassion can change the world. We’re grateful to have prospects such as you who share these values and assist our mission. Let’s maintain spreading kindness collectively!“

There you’ve it! Bookmark these quick-and-easy templates for enterprise homeowners and advertising and marketing managers to repeat and paste for each kind of optimistic evaluate you obtain.

Be happy so as to add your individual spin to those optimistic evaluate response templates. We advocate sticking to those dos and don’ts if you flex your buyer engagement muscle tissue.

How To Reply To Constructive Opinions: Dos & Don’ts

Importance of Customer Reviews

Observe these guidelines to craft personalised and efficient evaluate responses to attach with prospects and strengthen your model’s social proof.


  • Act quick! Faster evaluate response instances are linked to larger model reputations. Over 50% of shoppers anticipate enterprise homeowners to answer suggestions inside two days.
  • Begin with a honest thanks: Present your gratitude to loyal prospects who take the time to share their opinions together with your staff. Their first-person expertise strongly influences the buying selections of your future prospects.
  • Embody the shopper’s title: Set up a private reference to every reviewer utilizing the title or username. If the shopper’s title isn’t obtainable – you possibly can nonetheless be simply as enthusiastic.
  • Reinforce a particular level of their optimistic expertise: Copy a part of their evaluate in your response so every buyer looks like they’re having a personalised one-on-one dialog with an individual in your staff (not a faceless company).
  • Encourage future engagement: Encourage your reviewers to maintain interacting together with your model by way of further purchases, sharing testimonials, neighborhood involvement, social media engagement, and many others. Use this send-off as your name to motion.


  • Use generic or robotic responses: Posting the identical message with out personalization tells prospects you possibly can’t be bothered to have interaction with them, and that’s a foul look.
  • Add any promotional messages: This comes off as insincere and damages your authenticity. It additionally seems to be such as you solely care about snagging the following sale. Prospects need to be heard, not bought to. 
  • Overlook the shopper’s essential suggestions: Acknowledging their statements exhibits your model values their opinions and is dedicated to buyer satisfaction. Examine their detailed evaluate for a chance to enhance. Dismissing their suggestions is akin to ignoring the time they spent sharing their evaluate together with your model. 
  • Reply in a defensive approach: This not solely escalates conditions and damages your model status, but it surely additionally proves you don’t recognize your buyer’s suggestions. This primarily applies to opinions with lower than a 4-star score. At all times tackle considerations constructively and empathetically to construct model belief and loyalty (or recuperate it if it’s been misplaced).
  • Submit the identical response to a number of opinions: Every reviewer’s expertise and opinions are distinctive, so their suggestions deserves a considerate, personalised response. Change up the wording to show you’re studying every evaluate and sincerely replying.

Add these guidelines to your organization’s Buyer Service Philosophy to offer a cohesive and satisfying buyer expertise throughout all evaluate websites.

Suggestions To Deal with Pretend or Destructive Opinions

When pretend or adverse opinions seem in search engine outcomes, they bitter how your potential prospects view your model. That’s why dealing with all unhealthy opinions and adverse suggestions professionally and with care is essential.

Pretend Opinions

  • Don’t accuse the reviewer of writing a pretend evaluate with out onerous proof. Moreover damaging your on-line status, this might result in authorized penalties. Reply politely as if the evaluate is real. Tackle the reviewer’s considerations and subtly present proof to assist the authenticity of your optimistic opinions for others who might learn this alternate.
  • Dilute nefarious unhealthy opinions with proactive buyer evaluate campaigns. Encourage glad prospects to depart optimistic opinions for reductions on their subsequent buy by way of SMS evaluate requests. These will be sure that latest pretend or adverse opinions get buried, and prospects have a extra correct illustration of your model. 
  • Report suspicious opinions on Google My Enterprise, Yelp, G2, and many others. Overview platforms have insurance policies in opposition to pretend or fraudulent opinions, so reporting them helps preserve their enterprise integrity. When prospects belief the platform, they will make knowledgeable selections based mostly on trustworthy suggestions. I’ve seen Google utterly wipe out a enterprise’s opinions in the event that they play shenanigans.

Destructive Opinions

🚨 Remember to learn our detailed information on how to answer adverse opinions!

  • Reply to adverse opinions rapidly. One in three prospects expects manufacturers to answer adverse suggestions in lower than three days. Nextiva’s AI-powered on-line status administration platform helps you have interaction routinely or reply in real-time to feedback throughout all evaluate websites to stop unchecked adverse suggestions from damaging your model status. 
  • Reply to adverse opinions professionally. This demonstrates that your small business is open to constructive criticism and keen to enhance its services or products to ensure buyer satisfaction.
  • Tackle the true considerations raised by the shopper. Ignoring or dismissing their considerations might additional injury your status and discourage future prospects from doing enterprise together with your model. 
  • Apologize for any adverse expertise they could have had. This acknowledges the shopper’s emotions, exhibits empathy for his or her state of affairs, and shows your willingness to make issues proper. It’s possible you’ll de-escalate the state of affairs and switch a adverse remark right into a optimistic one.
  • Provide an answer or subsequent steps to deal with their considerations. Show to prospects that their considerations are being taken severely and that you simply need to resolve the difficulty. You’ll present different potential prospects who might learn the evaluate that you simply’re proactive about buyer satisfaction.

Making Buyer Opinions Rely

NextivaONE - Business Communication Platform

Buyer opinions are important to your model status, and responding to opinions with optimistic suggestions is a vital ingredient of buyer expertise advertising and marketing.

What are you able to do with a optimistic evaluate?

  • Name your comfortable prospects and provide a free perk (drink/dessert) on their subsequent go to
  • Gather actual buyer testimonials and quotes so as to add to your website
  • Quick-list potential buyer case research
  • Collect product/service suggestions
  • Plug your buyer referral program

The method builds credibility and belief in your small business, will increase buyer loyalty and retention, and even attracts new prospects. Plus, that includes your glowing buyer opinions in your touchdown pages boosts conversion charges. The acquisition probability for a product with 5 opinions is 270% larger than the acquisition probability of a product with no opinions2.

Embrace your buyer suggestions and have fun every win alongside the way in which.

Bear in mind to personalize your responses and keep away from generic or robotic language. Our evaluate templates make this activity the best to test off your to-do record!

Associated: 9 Methods To Make Proactive Buyer Service Look Straightforward

FAQs About Responding to On-line Opinions

What’s the significance of responding to optimistic opinions?

Responding to optimistic opinions exhibits that your model appreciates its prospects, cares about their opinions and needs to make sure optimistic experiences.

This results in elevated buyer loyalty, on-line status, and search rankings, particularly since Google usually options manufacturers that actively have interaction with prospects.

How can I personalize my optimistic evaluate response?

Begin by addressing the shopper by their title or username. Use particular particulars from their evaluate to indicate that you simply heard their considerations. Present your enterprise telephone quantity to allow them to comply with up with any questions or unaddressed considerations.

Make it clear that you simply worth their suggestions and are excited to proceed serving them. Exhibit your model’s character with the tone, phrase selection, and emojis.

What ought to I do if I get a pretend evaluate?

Don’t panic or retort with an accusation they’re pretend. Reply professionally, politely, and factually. When you consider the evaluate is pretend, flag it for evaluate on the platform it’s posted on.

Ask prospects to depart trustworthy opinions with a proactive SMS evaluate request marketing campaign to dilute the adverse affect of faux opinions.

How do I deal with adverse opinions in a optimistic method?

Reply to adverse opinions calmly and professionally by responding to buyer considerations. Empathize with them and sincerely apologize for the adverse expertise. Reply to adverse opinions inside two days with an earnest need to assist. Use your enterprise telephone service to name them to debate potential resolutions.

Right here’s a useful tip. You don’t have to answer every level in an internet evaluate. Deal with a very powerful ones (good and unhealthy) to submit a balanced optimistic evaluate response.


  1. Deloitte: The Rising Energy of Customers []
  2. Spiegel Analysis Heart: How On-line Opinions Affect Gross sales []
  3. Birdeye: Prime Google evaluate traits in 2022 []


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