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How Mars Used the Employer Model Index to Refresh Their EVP


Growing an employer worth proposition (EVP) is crucial for any group that desires to draw and retain high expertise.

The EVP is a press release that summarizes the distinctive worth that an organization affords to its workers. It’s a promise to workers about what they’ll anticipate by way of compensation, advantages, improvement alternatives, and general work expertise.

An EVP is crucial for any group that desires to draw and retain high expertise. It helps talk the corporate’s tradition and values and reveals potential workers why they need to select to work there.

However how have you learnt in case your EVP is working? And the way have you learnt when it’s time for a refresh?

That’s the place Hyperlink People’ Employer Model Index (EBI) is available in. The EBI is a complete evaluation of your employer model that tells you what candidates, workers, and alumni are saying about your organization on-line.

Mars, Inc. is a world firm with over 140,000 workers in 80 international locations. They lately used the EBI to information an EVP refresh for his or her group.

Refreshing an EVP on a International Scale

Mars is a posh group with a variety of companies. Their EVP wanted to be one thing that would resonate with workers and candidates everywhere in the world.

Step one within the refresh course of was to conduct an EBI survey. The survey requested respondents about their perceptions of Mars on quite a lot of components, together with profession improvement, tradition and values, and work-life steadiness.

The outcomes of the survey confirmed that Mars had a robust fame amongst its workers and candidates. Nevertheless, there have been a couple of areas the place the corporate might enhance. For instance, respondents felt that Mars might do extra to advertise its mission and function.

Utilizing the EBI to Complement Inner Surveys and Focus Teams

Along with the EBI report, Mars additionally performed inner surveys and focus teams. These surveys and focus teams offered further insights into the corporate’s tradition and worker satisfaction.

Nevertheless, the EBI knowledge had some benefits over the inner surveys and focus teams. First, the EBI survey was nameless, which allowed respondents to be extra trustworthy. Second, the EBI survey reached a wider viewers, together with candidates and alumni.

How Mars Makes use of the EBI

Mars now makes use of the EBI to measure the effectiveness of its EVP regularly. The corporate additionally makes use of the EBI to tell its decision-making on quite a lot of subjects, resembling expertise acquisition, worker engagement, and company communications.

Establishing Your EBI Baseline

The EBI is a helpful software for any group that desires to draw and retain high expertise. By utilizing the EBI, you may get a transparent understanding of how your employer model is perceived by candidates, workers, and alumni. This info will help you to establish areas the place you may enhance your EVP and make your group a extra engaging place to work.

To comply with Marie Codet’s work in employer model, join along with her on LinkedIn. For assist gathering knowledge and insights you may act on to enhance your personal firm, get in contact.



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