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An Employer Model Constructed on Freedom and Duty

In the case of firm tradition, Netflix is a power to be reckoned with. Its well-known “Freedom & Duty Tradition” presentation has made waves and launched concepts that are actually commonplace, like limitless paid time off and a radical method to worker empowerment.

However what’s actually behind Netflix’s distinctive method to firm tradition? And the way do they entice and recruit high expertise in each tech and leisure?

We sat down with Sergio Ezama, Chief Human Assets Officer at Netflix, to seek out out.

Simplicity is Key

At Netflix, every thing is predicated on 5 easy rules:

  • Encourage decision-making by staff
  • Share info brazenly, broadly, and intentionally
  • Talk candidly and immediately
  • Hold solely your extremely efficient folks
  • Keep away from guidelines

These pointers inform all types of administration insurance policies at Netflix, from their limitless trip coverage to their five-word expense coverage: “Act in Netflix’s greatest curiosity.”

This administration construction, which Netflix sums up as “extremely aligned and loosely coupled,” allows them to develop whereas nonetheless retaining the flexibility to make massive pivots rapidly. Briefly, it’s how they had been capable of transition from mailing DVDs on to prospects into turning into a video streaming platform, after which make the leap into producing their very own high-quality content material.

Working with the Greatest

Ezama rapidly factors out that the Netflix tradition memo is an exterior doc, not an inside one. They need it to be the very first thing a candidate reads in regards to the firm and the primary doc you obtain if you happen to’re making use of for a job.

“We wish to strike a stability between being a bit completely different, being credible, and being aspirational,” Ezama says. Which means placing what they stand for entrance and heart and being OK with the truth that it’s not going to enchantment to everybody. The work is difficult, and excellence is predicted as a result of that’s what it takes to be one of the best at what you do.

For Ezama and the candidates he’s searching for, the prospect to be on a dream group that comes collectively to unravel very difficult issues makes working at Netflix so rewarding. It’s the central Employer Worth Proposition that drives all of their employer branding work.

“Industries will change over time, and cultures will change over time,” he says, “however working with one of the best folks is one thing that can stay fixed.”

Measuring Success

Because the CHRO of a big group, Ezama is keen about measuring the success of employer branding efforts. When somebody involves him with an thought, the very first thing he’s searching for is conviction. Are you keen about this? Are you actually, actually behind this? And secondly, what’s the proof? What output can we measure?

At Netflix, they depend on the Employer Model Index to present them the info they should measure their employer branding efforts. “The work that we do with Hyperlink People helps us perceive if we’re being aggressive or not, not solely with Netflix but in addition relative to these we compete towards,” Ezama says.

So, what’s the takeaway?

Netflix is an organization that’s dedicated to simplicity, excellence, and dealing with one of the best folks. Should you’re searching for a difficult and rewarding work atmosphere the place you may be a part of a dream group that solves massive issues, then Netflix is likely to be the place for you.

However be warned: Netflix is just not for everybody. The work is difficult and excellence is predicted. If a candidate is just not up for the problem, then it’s most likely greatest to look elsewhere.

But when they’re prepared to affix a group of one of the best and brightest minds on the earth, then Netflix is the place to be.

To observe Sergio Ezama’s work, join with him on LinkedIn. For assist gathering information and insights you possibly can act on to enhance your individual firm, get in contact.




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